Strategizing in Turbulent Environments
| Language: | English |
| Location: | Garching bei München, Remote |
| Duration: | 4 Days in 7 Weeks |
| Start: | April 2024 |
| Cost: | 3.290 € |
Leaders, managers, and decision makers find themselves in a world that is characterized by VUCA – volatility, uncertainty, complexity, and ambiguity.
How can you still make great decisions, steer the right actions and reach successful results? Our Certificate Program “Strategizing in turbulent environments” delivers a deep understanding of what it really means to decide and act in a VUCA world.
You will learn how firms get to decisions with which they compete and disrupt industry structures and entire industry definitions. In addition, you will gain insights into how firms struggling from competition can get to decisions on how to defend and respond to competitors from inside and outside their industry.
5 ECTS credits possible:
The certificate program is eligible as an elective for our Executive MBA students if you do both the module and the project work with coaching session.
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Quick Info
Here you will find all the information you need for this course.
Navigation
Benefits
Gain a deep understanding of what it really means to decide and act in a VUCA world.
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Find orientation
Digital disruption, climate change, pandemics, political instability: Our program helps practitioners to find orientation and make decisions in turbulent times.
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Project work with coaching
After the end of the formal program, you can take part in a coaching session with Prof. Dr. Hutzschenreuter, to work on a current personal or organizational challenge.
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Strong expertise
Academic Director Prof. Dr. Thomas Hutzschenreuter is an expert in international strategic management. He has earned the TUM’s Executive Education Award for Teaching Excellence in 2018 and 2023.
Programm Overview
You can find all the important information about the certificate program here. Below you can find out the objectives of the program, the exact details of the course, what you will learn and which lecturers will teach you the content.
Aims of the certificate course
Here you will find information on the aims of this course and its content.
- You will learn to understand and analyze the unique challenges and dynamics in turbulent business environments, including disruptive technologies, changing market conditions and increasing global uncertainties.
- You will develop skills to create strategies that help organizations successfully adapt to changing circumstances and seize opportunities in turbulent markets.
- You will develop an in-depth understanding of different strategy approaches and tools that can be applied in dynamic environments.
- You will learn how to identify, assess and manage risks in turbulent environments to strengthen an organization’s resilience and flexibility and ensure long-term success.
- You will be able to derive strategies and recommended actions to help organizations develop and implement competitive strategies in uncertain and volatile markets to ensure long-term growth and competitive advantage.
Details
Here you will find information on dates, requirements and other general conditions for the certificate program.
| Program: | Strategizing in Turbulent Environments |
| Graduation: | After successful completion of the final exam, participants will receive a certificate from the Technical University of Munich. |
| Academic responsibility: | Prof. Dr. Thomas Hutzschenreuter Professur Strategic and International Management, TUM School of Management |
| Target audience: | The program addresses professionals who take decisions in companies and organizations that are surrounded by turbulent environments. Are you a founder or a CFO team member? Do you lead transformation processes? Do you work in business development or lead a strategic business unit? Do you lead a mid-size incumbent, or a traditional company in virulent environments? Then this program is the right one for you. |
| Participation fees: | Seminar (on campus): 3,290 Euro Project work with personalized coaching extension (online): 500 Euro If you book the seminar and extension from the beginning, the whole program will cost you 3,490 Euro. |
| Language: | English |
| Discounts: | 10% discount for TUM Alumni and members or employees of our strategic cooperation partners (see below). |
| Dates: | Seminar on campus: 15 – 17 April 2024, in Garching near Munich Project work with personalized coaching extension (online): Coaching sessions will take place on May 28th or 29th. |
| Study location: | Garching near Munich |
| Format & Timing: | blended-learning, 4 days in 7 weeks |
| Accountability: | The certificate can be used to earn 5 ECTS credits that are applicable to the Executive MBA programs at the Technical University of Munich. In order to receive 5 ECTS, you need to participate in the coaching session. |
Lecturers
Get to know our experienced lecturers who will teach you the certificate content and with whom you will work.
| Prof. Dr. Thomas Hutzschenreuter Professur Strategic and International Management, TUM School of Management |
Structure
Find out here how the course is structured and what the individual modules of the certificate program contain.
Understanding strategizing in turbulent environments
- What is Strategizing in Turbulent Environments?
- Identifying the challenge
- Developing strategy
- Outlook on executing
Strategizing as winning and defending market positions
- Turbulent environments, surprise & response
- Understanding, winning & defending
- Workshop
- Debriefing and reflection
Strategizing flexibility
- Four areas of flexibility
- Workshop
- Debriefing
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More InformationImpressions of SITE
The Certificate Program, “Strategizing in Turbulent Environments” (SITE) delivers a deep understanding of what it really means to decide and act in a VUCA world.
Testimonials
SITE has not only given me a deeper understanding of the core elements of successful strategizing, but has also provided me with valuable concepts and tools that enable me to transfer this knowledge to my everyday professional life. In particular, I liked the combination of teaching and practice-oriented workshops.
The program provided an excellent environment to learn new methods how to consider unforeseeable changes in the competitive environment. I liked especially the opportunities to reflect the learning with practical examples, and the personal coaching for an own case.
Strategy is about making choices, where to go and where not. In particular, in turbulent environments you need a clear orientation. Otherwise you will end up with everything and nothing. The Strategizing in Turbulent Environments program equips with such an orientation.
Your contact
Dr. Nike Tsalas
Learning & Development Expert
Phone: +49 89 289 26741
E-Mail: SITE@lll.tum.de
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