The Economics of Agro-Food Value Chains

Language:	English
Location:	Online
Duration:	6 weeks
Start:	At any time
Cost:	45 €

The agri-food industry is growing enormously, but also faces many challenges. In this course, you will learn how the agri-food value chain is taking on the challenge of constantly improving its competitiveness by producing high quality food and products while achieving greater sustainability.

Our course will give you an insight into the following topics:.

The concept of food and agricultural product quality and value to the consumer.

How to conduct market research in this area.

Labeling, branding and pricing strategies and innovation in the agri-food sector.

How sustainability can be used as a competitive advantage through corporate social responsibility.

The role and different types of industry standards.

The different forms of coordination in the chain, especially with regard to the retail and distribution sector.

Quick Info

Here you will find all the information you need for this course.

Navigation

Benefits

01

1

In-depth Knowledge

You will gain in-depth insights into the economic aspects of the agri-food value chains and how they tackle the challenges of quality, sustainability and innovation.

02

2

International Experts

You will learn from a group of international experts from renowned universities who will teach you various topics from different perspectives.

03

3

Career Opportunities

You will receive a certificate from Coursera and the Technical University of Munich that certifies your skills in this field and improves your career opportunities.

Agro-food Value Chains

A Massive Open Online Course of the Technical University of Munich, Germany

Program Overview

You can find all the important information about the certificate program here. Below you can find out the objectives of the program, the exact details of the process, what you will learn and which lecturers will teach you the content.

Learning Objective
Here you will find information on the aims of this course and its content.

By completing our course, you will expand your skills:

You will learn how to assess the quality of food and agricultural products and how it affects the value for you as a consumer.
You will learn how to conduct market research in this area and how to analyze consumer needs and preferences.
You will develop labeling, branding and pricing strategies as well as innovations in the agri-food sector.
You will use sustainability through corporate social responsibility as a competitive advantage and minimize the environmental impact of the value chain.
Understand coordination in the value chain and recognize the role and different types of industry standards.

Details
Here you will find information on dates, requirements and other general conditions for the certificate program.

Program:

The Economics of Agro-Food Value Chains

Provider:

TUM Institute for LifeLong Learning

Graduation:

After successful completion of the final exam, participants will receive a certificate from Coursera and the Technical University of Munich.

Academic Responsibility:

Dr. Hannes Lang, Research Associate, Chair for Governance in International Agribusiness, TUM

Target audience:

People who are interested in knowing how the complex economical aspects of the Agro-Food Value Chains works.

Program fee:

The program fee is 45 Euro*. Access to lectures and assignments depends on your type of enrollment. If you take the course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit.

Language:

English

Dates:

The course is self-paced. The enrollment is possible anytime.

Study location:

Munich, TUM Institute for LifeLong Learning

Format & Timing:

Online, self-paced, Duration 6 weeks

Access Requirements:

Basic knowledge of agriculture and economics would be beneficial but not strictly necessary.

* Based on our experience, the German tax benefits help many of our participants to self-finance their education as these can be worth of up to 50% of tuition fees and program related travel costs. Please, consultyour personal tax advisor for more details. For participants of our programs residing outside Germany this might be applicable, please check the situation with the local tax authorities in your country of residence.

Lecturers
Get to know our experienced lecturers who will teach you the certificate content and with whom you will work.

Dr. Hannes Lang,
Research Associate, Chair of Governance in International Agribusiness, TUM

Prof. Dr. Luisa Menapace,
Chain of Governance in International Agribusiness, TUM

Dr. Faical Akaichi,
Research Economist, Food Security Deputy Programme Director, Scotland’s Rural College

Dr. Francesco Bimbo,
Research Economist, Department of the Science of Agriculture, Food and Environment (SAFE), Università degli studi di Foggia

Dr. Montserrat Costa-Font,
Research Economist, Programme director of the Food Security MSc, University of Edinburgh.

Dr. Carlo Russo,
Associate Professor of Agricultural Economics at the Department of Economics and Law, University of Cassino and Southern Lazio

Dr. Chenguang Li,
Research Economist, Deputy Provost of Guangzhou-Dublin International College of Life Sciences and Technology (GDIC)

Structure
Find out how the program is structured and what content you can expect.

Module 1: Introduction

Module 2: Quality and Consumers

Module 3: Market Research

Module 4: Asymmetric Information about Quality

Module 5: Food Labeling

Module 6: Pricing Strategies and Implications

Module 7: Consumer Behavior and Brand Personality

Module 8: Geographical Indicators

Module 9: Innovation and Quality

Module 10: Corporate Social Responsibility in the Agro-Food Sector

Module 11: Coordination in the Agro-food Value Chain

Module 12: Coordination, Quality and Modern Retail

Module 13: Industrial Standards

Pricing Models and Packages
Find out here how the price model for the course is structured.

Testimonials

Your contact

Vesna Gajic

Program Manager

Phone: +49 89 289 284 74

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