Strategizing in Turbulent Environments

Language:	English
Location:	Garching near Munich
Duration:	4 Days in 7 Weeks
Start:	7 April 2025, 29 October 2025
Cost:	3,290 €

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Leaders, managers, and decision makers find themselves in a world that is characterized by VUCA – volatility, uncertainty, complexity, and ambiguity.

How can you still make great decisions, steer the right actions and reach successful results? Our Certificate Program “Strategizing in turbulent environments” delivers a deep understanding of what it really means to decide and act in a VUCA world.

You will learn how firms get to decisions with which they compete and disrupt industry structures and entire industry definitions. In addition, you will gain insights into how firms struggling from competition can get to decisions on how to defend and respond to competitors from inside and outside their industry.

5 ECTS credits possible:
The certificate program is eligible as an elective for our Executive MBA students if you do both the module and the project work with coaching session.

Quick Info

Here you will find all the information you need for this course.

Navigation

Benefits

01

1

Find orientation

Digital disruption, climate change, pandemics, political instability: Our program helps practitioners to find orientation and make decisions in turbulent times.

02

2

Project work with coaching

After the end of the formal program, you can take part in a coaching session with Prof. Dr. Hutzschenreuter, to work on a current personal or organizational challenge.

03

3

Strong expertise

Academic Director Prof. Dr. Thomas Hutzschenreuter is an expert in international strategic management. He has earned the TUM’s Executive Education Award for Teaching Excellence in 2018 and 2023.

Program Overview

You can find all the important information about the certificate program here. Below you can find out the objectives of the program, the exact details of the process, what you will learn and which lecturers will teach you the content.

Learning Objective
Here you will find information on the aims of this course and its content.

You will learn to understand and analyze the unique challenges and dynamics in turbulent business environments, including disruptive technologies, changing market conditions and increasing global uncertainties.
You will develop skills to create strategies that help organizations successfully adapt to changing circumstances and seize opportunities in turbulent markets.
You will develop an in-depth understanding of different strategy approaches and tools that can be applied in dynamic environments.
You will learn how to identify, assess and manage risks in turbulent environments to strengthen an organization’s resilience and flexibility and ensure long-term success.
You will be able to derive strategies and recommended actions to help organizations develop and implement competitive strategies in uncertain and volatile markets to ensure long-term growth and competitive advantage.

Details
Here you will find information on dates, requirements and other general conditions for the certificate program.

Program:

Strategizing in Turbulent Environments

Graduation:

After successful completion of the final exam, participants will receive a certificate from the Technical University of Munich.

Academic responsibility:

Prof. Dr. Thomas Hutzschenreuter
Professur Strategic and International Management, TUM School of Management

Target audience:

The program addresses professionals who take decisions in companies and organizations that are surrounded by turbulent environments. Are you a founder or a CFO team member? Do you lead transformation processes? Do you work in business development or lead a strategic business unit? Do you lead a mid-size incumbent, or a traditional company in virulent environments? Then this program is the right one for you.

Program fee:

Seminar (on campus): 3,290 Euro
Project work with personalized coaching extension (online): 500 Euro.
If you book the seminar and extension from the beginning, the whole program will cost you 3,490 Euro.

Language:

English

Discounts:

10% discount for TUM Alumni and members or employees of our strategic cooperation partners (see below).

Dates:

On-campus Seminars:
April 7–9, 2025 (spring session), few spots available
October 29–31, 2025 (fall session)

Project work + individual scheduled coaching extension (online):
May 13–14, 2025 (part of the spring session)
December 10–12, 2025 (part of the fall session)

Study location:

Garching near Munich

Format & Timing:

Blended-learning, 4 days in 7 weeks

Accountability:

The certificate can be used to earn 5 ECTS credits that are applicable to the Executive MBA programs at the Technical University of Munich. In order to receive 5 ECTS, you need to participate in the coaching session.

*Based on our experience, the German tax benefits help many participants self-finance their education, as these can be worth up to 50% of tuition fees and program-related travel costs. Please consult your tax advisor for more details. For participants of our programs residing outside Germany this might be applicable, please check the situation with the local tax authorities in your country of residence.

Lecturers
Get to know our experienced lecturers who will teach you the certificate content and with whom you will work.

Structure
Find out how the program is structured and what content you can expect.

Understanding strategizing in turbulent environments

What is Strategizing in Turbulent Environments?
Identifying the challenge
Developing strategy
Outlook on executing

Strategizing as winning and defending market positions

Turbulent environments, surprise & response
Understanding, winning & defending
Workshop
Debriefing and reflection

Strategizing flexibility

Four areas of flexibility
Workshop
Debriefing

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Impressions of SITE

The Certificate Program, “Strategizing in Turbulent Environments” (SITE) delivers a deep understanding of what it really means to decide and act in a VUCA world.

Testimonials

Your contact

Berk Baltaci

Program Manager

Phone: +49 (0) 89 289 26752

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