Mastering Digital Transformation Compact Course
| Language: | German |
| Location: | Heilbronn |
| Duration: | 3,5 days |
| Start: | On request |
| Cost: | 2,600 EUR |
Identify challenges, develop strategies and successfully drive transformation forward
Digital transformation is a development that has been discussed for a long time and has gained without exception massive concrete and practical importance due to the growing dynamics in all markets: at the latest, the current pandemic has boosted the topic of digital transformation and the need for action in every company and in every business or functional unit.
At the same time, digital technologies with a high degree of maturity and market availability offer immense opportunities to holistically increase the performance, robustness and adaptability of companies of all sizes by addressing the challenges that determine the everyday business:
How can efficient and secure remote working be realized and what does that mean for the leadership culture?
How can digital sales channels be established to expand the customer base and what does that mean for internal processes and interaction with partners?
What are the advantages of moving parts of IT to the Cloud and what needs to be considered?
How can the development of skills and the recruitment of suitable employees succeed in making the digital transformation permanent?
For these and other questions, the continuing education program at TUM Campus Heilbronn provides a holistic overview of the topic of digital transformation from all relevant perspectives, such as strategy, leadership, technology and change management. Each module covers a specific element or domain of digital transformations and imparts practical methodological knowledge.
As a comprehensive further training measure, a combination of several modules is recommended, which are offered in five topic-specific tracks. In this way, individual requirements and the holistic nature of digital transformation can be taken into account.
By attending the individual modules, participants can acquire, among others, design, planning and implementation knowledge on the topics of digital strategy, digital technologies, innovation investment, customer experience, digital process design, platform economics, and transformation and change management.
The latest research findings in the field of digital transformation and related research areas ensure that the conveyed content is up-to-date and future-oriented. Similarly, practical aspects and possible applications of the content ensure that it is embedded in the everyday business life of family enterprises and SMEs.
Directly applicable, sustainably effective and motivating continuing education is supported by group work on case studies, exchange with other executives as well as contributions from practical experts and hands-on familiarization with digital technology.
The event series is aimed both at company management, which needs a framework for corporate development in the digital age, and at the employees responsible for implementing specific phases of transformation.
Benefits
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Holistic Overview
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Individuality
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Excellent Research
Program Overview
Here you will find information on the aims of this course and its content.Here you will find information on dates, requirements and other general conditions for the certificate program.Program:
Provider:
Graduation:
After completing this program you will receive a certificate from TUM Campus Heilbronn gGmbH.
Compact Course:
Provides a holistic overview of the topics related to digital transformation.
Goal:
Implement initial small-scale digitalization projects.
In-depth Modules:
8 distinct modules, each with a self-contained thematic focus, which can be freely combined. (We’re happy to advise you!)
Target Audience:
The event series is aimed at executives, employees and managers from various functional areas who deal with specific issues in the context of company-wide digital transformation processes. Equally it is directed to the overarching transformation management and the company management itself, who are responsible here and need an overall view of the challenges of the digital age in order to make the right decisions.
Participation fees:
In-depth modules : 1.500 EUR per modul
Discounts available when booking more than one modul.
Language:
Rabatte:
10% discount for TUM Alumni
Dates:
In-depth modules: 2 days per module, starting in 2024, dates upon request
Study location:
TUM Campus Heilbronn*
*We reserve the right to offer individual modules as virtual events at short notice.
Get to know our experienced lecturers who will teach you the certificate content and with whom you will work.Find out how the program is structured and what content you can expect.Due to the overall character of digital transformations and taking into account the requirement of concrete role responsibilities in the company, a targeted combination of several modules is recommended as an effective training measure.
Below you will find five recommendations for an optimal combination of modules, depending on the position and area of responsibility. However, each module is self-contained and can be booked in addition to each track or separately. The order of the modules in the track does not necessarily have to be followed.
Goals of the topic-focused tracks
Based on an overall understanding of digital transformation in terms of its programme characteristics, design elements and modes of action, participants learn in this topic-specific track …
Track 1 … the relevant concepts and methods with regard to the conception, planning and management of a digital transformation, including new working and management methods, which are to be established in the company in the long term and initiate an ongoing change process.
Track 2 … how, by means of a consistently developed digital strategy, the necessary steps for operational implementation and accompanying cultural adaptation can be planned, designed and implemented, which are essential for corporate change.
Track 3 … how digitalisation affects the design of customer, business and support processes, which adjustments to structures and processes result from this and what is expected from IT in particular. Based on this, methods and approaches are taught to plan and control the necessary adjustments to IT support and IT architectures.
Track 4 … which special features result from this for finance and controlling and how those responsible for this can both appropriately map and support this company-wide adjustment process.
Track 5… how customer and business processes can be specifically redesigned and optimised using digital technologies, which adjustments result from this, which new working and management models should be taken into account and how the cultural change in action and thinking must be accompanied by communication.
Digital Strategy & Business Models – From market & trend to strategy
Objective
Participants learn how to develop and concretize a digital strategy based on the market, competitive and technology trends as well as the individual starting point and the specific objective of a company.
- Market, trend & competition analysis
- Business models & business model innovations
- Potential analysis digital transformation
- Development of a digital strategy
- Digital maturity & roadmap
Sustainability – From digital transformation to sustainability
Objective
Identify how digital transformation supports the integration of sustainability into existing organisational structures and how sustainability can be integrated into the digitalisation process.
- Dynamics of digital transformation and sustainability
- Information systems within the circular economy
- necessary change processes and innovations
- IT for green vs. green for IT
Customer Journeys & Experience – From strategy to customer journey
Objective
Participants will learn about the concept of customer journeys as a driver of customer-centric business innovation and how to develop customer journeys systematically and creatively at the same time.
- Introduction: Innovation, Design Thinking & Customer Experience
- Customer journey baselining
- Customer journey reimagination
- Customer journey business case development
- Customer journey plan & build
- Customer journey industrialization & scaling
Digitization of the core business – From the customer journey to the capability platform
Objective
Participants learn how to systematically analyze the design elements of a company’s existing business and operating model, identify and evaluate potential for digital transformation, and plan implementation.
- Organization, process & system analysis
- Customer journey design & requirements engineering
- Capability & platform design
- Digital ecosystem design & governance
- Activity/ investment planning
Enabler: Digital Technologies – From technical potential to digital platform
Objective
Participants will gain an overview of technological trends driving digital transformation as well as an in-depth insight into the modes of action and areas of application of the technology fields Advanced Analytics/AI, SOA/Microservices and Infrastructure/Cloud and how these can be used to systematically drive the modernization of enterprise architectures.
- Trends & potentials of digital technologies
- Deepening of digital technologies: Advanced Analytics & AI, SOA & Microservices, Infrastructure & Cloud
- Digital architecture analysis & design
- Entreprise architecture management
- Entreprise architecture modernisierung
Enabler: New ways of working – From “tribal culture” to tribes
Objective
Participants will learn about the concept of agility and how these influence ways of working/processes, leadership methods and organizational structures. They will also learn how such new concepts are introduced and integrated into existing structures.
- Introduction agility and holocracy
- Organizational & leadership structures
- Design of agile work & organizational models
- Establishment of hybrid work models
Steering Digital Transformation – From digital pilot to scaling
Objective
Participants learn how to plan, organize, and manage a company-wide digital transformation as a program.
- Governance models for digital transformation management
- Planning & governance of digital transformation
- Agile governance of digital transformation
- Negotiation methods
Cultural Change & Communication in Digital Transformation – From participation to co-creation & experience
Objective
Participants learn about the special features and core elements of working in the digital age – such as agility, customer journeys, digitization – and how these influence corporate culture and individual behavior. Essential fields of action – communication, leadership, enablement – are explained and the necessary change programs are developed.
- Communication & change in digital transformations
- Change management methods
- Design and planning of communication concepts
- Resilience in change projects
Testimonials
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Standardized methodological knowledge is not enough. Digital transformation is complex and multidimensional and different in every case.
Dr. Christoph Geier
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Your contact
Caroline HoffmannTelefon: +49 (7131) 26418 305
