Data Science in Political communication

Language: English
Location: Munich, Online
Duration: 7 days in 6 weeks
Start: On request
Cost: On request
Digital media have changed how we communicate, interact, and absorb information. Social media technology is still relatively new. However, it has already influenced various violent protest movements and highly polarized elections, especially in the USA.

In this program, you will learn about the importance of social media for our democracy and how data science methods can help us analyze the data generated by the platforms.

Quick Info

Here you will find all the information you need for this course.

Benefits

01

1

Understanding data

You will gain insights into the generation of social media data and learn how data science methods can be applied to analyze and use it in political communication.

02

2

Practical training and application of data science

The program offers hands-on training in social media data visualization, data analysis tools, and developing campaign management scenarios based on elections and protest movements. The introduction to the programming language R will enable you to conduct simple data analyses directly on the job from social media.

03

3

Expertise and networking

You will be able to learn from experts from academia and business and expand your professional network. The combination of professionals and students from different European universities enriches the program with different perspectives and enables an international view of the topic.

04

3

Combination of evidence-based and practical knowledge

Through an evidence-based and practical examination of social media data, various political processes can be critically examined. This includes increased individual political participation, the transformation of social movements such as #MeToo and #BlackLivesmatter, the expansion of election campaigns using micro-targeting, and the change in journalistic practice and political communication in general.

Program Overview

You can find all the important information about the certificate program here. Below you can find out the objectives of the program, the exact details of the process, what you will learn and which lecturers will teach you the content.

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  • Your contact

    Silvia Hagn
    Team Lead Customized & Certificate Programs
    Phone: +49 (89) 289 267 55
    Get in touch
    Silvia Hagn

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