Business Design & Innovation

Language:	German
Location:	Online, Heilbronn
Duration:	8 weeks
Start:	September 2024
Cost:	3,900 €

Apply now

Successfully implementing business innovations

Innovation is a “must-have” for companies of all sizes and industries in order to survive on the market in the long term. However, innovation work requires a special approach in order to deal effectively and efficiently with uncertainties.

Our “Business Design & Innovation” certificate course prepares you for precisely this. You will learn how business design brings structure to a company’s innovation processes in order to gradually reduce uncertainties. At the end of the course, you will have a fact-based, validated draft decision for the management, which shows the results of the individual phases as well as a clear recommendation for action for the new business innovation.

At the same time, you will learn about the changing roles, developments and challenges in dynamic, cross-functional teams that the business design model entails. You will be trained and supported on the basis of the latest scientific findings on the respective special features and possible challenges of agile team development in the context of business design.

Quick Info

Here you will find all the information you need for this course.

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Benefits

01

1

Practice and Science

You benefit from the many years of practical experience of our partner Orange Hills GmbH and the scientific expertise of our lecturers in innovation, entrepreneurship and team development.

02

2

Interaction and Feedback

You will work in small teams on a practical project and receive regular individual interaction and feedback from the lecturers and other participants.

03

3

Certificate from TUM

After successfully completing the course, you will receive a certificate from the Technical University of Munich that proves your qualification as a Business Design & Innovation Expert.

Program Overview

You can find all the important information about the certificate program here. Below you can find out the objectives of the program, the exact details of the process, what you will learn and which lecturers will teach you the content.

Aims of the certificate course
Here you will find information on the aims of this course and its content.

Details
Here you will find information on dates, requirements and other general conditions for the certificate program.

Program:

Business Design & Innovation

Provider:

Die TUM Campus Heilbronn gGmbH

Academic Responsibility:

Prof. Dr. Helmut Krcmar

Target group:

Executives, project experts, business developers who want to qualify as innovation managers or who want to establish a structured innovation management system in their company.

Program fee:

3,900 €*

Language:

German

Discounts:

10% discount for TUM Alumni

Dates:

September 13-14, 2024 – Kick-Off at TUM Campus Heilbronn
November 15-16, 2024 – Final at TUM Campus Heilbronn

Study location:

Online, held by the TUM Campus Heilbronn

Format & Timing:

Each week follows the same routine (all times indicated are HEILBRONN time):
Monday (Methodology): 03:00 to 07:00 pm
Tuesday (Stand-Up Meeting): 08:00 to 08:30 am
Friday (Reflection): 04:00 to 06:00 pm
Plus additional time for team coordination and individual project work

Access Requirements:

Participating in the online sessions is mandatory in order to get the certificate.

* Based on our experience, the German tax benefits help many of our participants to self-finance their education as these can be worth of up to 50% of tuition fees and program related travel costs. Please, consult your personal tax advisor for more details. For participants of our programs residing outside Germany this might be applicable, please check the situation with the local tax authorities in your country of residence.

Lecturers
Get to know our experienced lecturers who will teach you the certificate content and with whom you will work.

Structure
Find out how the program is structured and what content you can expect.

Module 1: Guiding principles of Business Design

Module 2: Business Design Process

Module 3: Roles involved in Business Design projects

Module 4: Qualitative interviews

Module 5: Market and competitor analysis

Module 6: Developing customer and user profiles

Module 7: Behavioral segmentation

Module 8: Business model development

Module 9: Storytelling

Module 10: Quantitative research

Module 11: Prototyping (Software) for Storytelling and hypotheses-based validation

Module 12: Prototyping (Hardware and sensors) for Storytelling and hypotheses-based validation

Module 13: Financial Sanity Check

Module 14: Management proposal

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Info Sessions

Get detailed information about the program’s structure, curriculum, and benefits. Stay connected – upcoming events will be online soon.

Partner

Orange Hills

Your contact

Lucas Engel

Program Manager, Campus Heilbronn

Phone: +49 7131 26418 313

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