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Market, Law & Ethics

  • English
  • St. Gallen
  • On Campus
  • March every year
  • 5 days in 1 week
  • 3290 €, Discounts available
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    Deepen your understanding of marketing, law, and business ethics, and learn about their interrelation. You will also bring together different views, frameworks, and ethical decisions and thus strengthen your competence in working with stakeholders in marketing.

    This 5-day course is part of the Executive MBA in Business & IT, however, it can also be booked as an individual Certificate Program. The course consists of a mixture of theory and practice – Professors and researchers from TUM and our partners provide the academic knowledge, which is then enriched with practical insights from the industry side. In addition, group work, discussions and personal development components enhance the learning experience.

    The course is offered in the framework of the Executive MBA in Business & IT.

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    Details

    • Certificate: Market, Law & Ethics
    • Target group: Executives in the digital age
    • Duration: 5 Days
    • Program Fee: 3,290 €*
    • Discounts: 10% discount for TUM alumni, members of EuroCIO and VOICE e.V. and members or employees of our strategic cooperation partners (see below).
    • Language: English
    • Application process: Please note: You will receive confirmation of whether you are approved to attend the Certificate program approximately 2 weeks prior to the start of the course.
    • Admission Requirements: Participants must hold a Master's entry qualification (i.e. Bachelor’s degree, Diploma, Magister or “Staatsexamen” as well as at least three years of full time professional work experience. Initial leadership experience provides participants with further advantages.
    • Dates: March 04 – 08, 2024
    • Location: University of St.Gallen (Switzerland)
    • Format: On campus – Limited number of participants.
    • Assignment: To receive the certificate you will have to pass the assignment of the week. The exam consists of a group presentation during the week and a written assignment after the module. Subject to change.

    *Based on our experience, the German tax benefits help many of our participants to self-finance their education as these can be worth of up to 50% of tuition fees and program related travel costs. Please, consult your personal tax advisor for more details. For participants of our programs residing outside Germany this might be applicable, please check the situation with the local tax authorities in your country of residence.

    Content

    • Marketing, law and business ethics: interrelation of the topics.
    • Dilemmas and wicked problems: legal frameworks and ethical dilemmas when offering products or services in a market.
    • Stakeholders in Marketing: bringing together different views, frameworks and ethical decisions.
    • The legal framework for markets with regard to ethical decision making.
    • Decision making in critical situations: business ethics and sustainability.

    LECTURERS

    • Prof. Dr. Dennis Herhausen, University of St. Gallen
    • Dr. Christoph Wildhaber, University of St. Gallen
    • Angelica Dünner-Graf, University of St. Gallen
    • Dr. Thorsten Busch, University of St. Gallen

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    Our participation and cancellation policy can be found here.

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    Nicole Reinhold
    Program Manager

    +49 89 289 26751
    Nicole Reinhold
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